Funding the Dream
Raising money and launching a business are daunting tasks. Since 2011, Richard Bliss has hosted a wide array of guests who bring their expertise in all areas of business.
With a heavy focus on the board game industry, Richard and his guests have taught thousands of people how to fund their dreams.
Join Richard and his next guest as you look to build and grow your own business.
Funding the Dream
EP 314 Building an audience for your Kickstarter with co-host John Coveyou
How do you find your audience for your Kickstarter campaign?
It is a fluid thing on how to hone in on your core audience.
Always remember it is better to find new products for your current audience rather than attempting to find a new audience for your products or services.
This is why it is always a good idea to start small, to use your beginning as a learning experience and an opportunity to get feedback from your early adopters.
Building a buyer's persona becomes much easier. Then build more products for that core buyer persona.
Much more shared by John and me on how to build your audience.
Richard also recommends reading the book "Crossing the Chasm" to help you identify that core audience.